Pregnancy loss and infertility
A quiet hour after a pregnancy ends, or while you wait for one
Lull is a one-counselor practice for adults grieving a pregnancy loss or going through infertility. Sessions are unhurried, in Milwaukee or by video anywhere in Wisconsin.

Pregnant, or recently lost a pregnancy? The National Maternal Mental Health Hotline answers calls and texts at 1-833-TLC-MAMA, any time.
Who it is for
Who Lull is for, and who it is not
Better to know from the start, so you do not lose time or money.
| Lull is a fit if | Look elsewhere if | |
|---|---|---|
| Your loss | Lull is a fit ifYou are grieving a miscarriage, a stillbirth or a loss at any stage. | Look elsewhere ifYou are in an emergency, or thinking of harming yourself. Call 988 or 911 now. |
| Your path | Lull is a fit ifYou are in fertility treatment, between cycles, or deciding what comes next. | Look elsewhere ifYou want medical advice about a cycle or a pregnancy. Your own physician is the one to ask. |
| What you want | Lull is a fit ifA place to say it aloud, at your own pace, to someone who will not hurry you. | Look elsewhere ifYou want a psychiatric evaluation or medication. Lull does not prescribe. |
| Who comes | Lull is a fit ifYou, or you and a partner for some sessions. | Look elsewhere ifYou are looking for care for a child or a teen. Lull sees adults. |
| Where | Lull is a fit ifMilwaukee in person, or by video while you are in Wisconsin. | Look elsewhere ifYou live outside Wisconsin. Lull is licensed only here. |
The first hour
What you do not have to say
Nothing in the first session is a test. You cannot do it wrong.
The whole story
Tell as much or as little as you like. Yolanda will not ask you to start at the beginning.
Tears, or none
Cry, or do not. Either way is fine in this room.
Notes or a plan
There is nothing to prepare, and no number of sessions to decide on.
Your loss, twice
Say it once. You will not be asked to explain it again.

Ways to begin
Three places to start
One-to-one sessions are in Milwaukee or by video. The circle meets in person.

After a pregnancy loss
For a miscarriage, a stillbirth or a loss later on. We go at your pace, and nothing has to be explained twice.
About this service
Through infertility
For the long middle of treatment: the waiting, the cycles, the decisions. You keep your medical team; Lull is where the rest of it goes.
About this service
A circle for loss
Up to eight people, six Thursday evenings, in a warm room. For anyone who wants to sit with others who understand.
About the circle
How it starts
Three steps before we sit down
- 01
Step 1: Write or call
Tell us which times suit you and how you would like to be reached. You do not have to say anything more.
- 02
Step 2: Yolanda replies
She answers within two business days with times for a first session and, if you pay without insurance, the written estimate.
- 03
Step 3: The first session
Sixty minutes, in the office or by video. We start wherever you want to start.
Your first session

Yolanda Villarreal
Counselor and founder of Lull
Yolanda sees adults after pregnancy loss and during infertility. She keeps her practice small on purpose: one counselor, one room, and time between sessions so no one meets in the waiting room.
Losses that have no ceremony still need somewhere to go. Yolanda's sessions make room for what people were told to move past: the nursery already planned, the due date that keeps arriving, the friend who does not know what to say.
Sessions are for
- Adults after a pregnancy loss
- Adults in fertility treatment
- Partners who want to join some sessions
Credentials
Perinatal Mental Health Certification (PMH-C), Postpartum Support International
Licensed Professional Counselor (LPC) · WI Lic. # 000000
How fees work
The answers to what nearly everyone asks before a first session.
Insurance we work with
Lull is out of network with insurance plans, so you pay for each session yourself. Lull does not bill Medicare or Medicaid. If you want a counselor who bills your plan, we will gladly give you the names of colleagues.
Out of network with insurance plans
No Medicare or Medicaid
If you pay yourself
You pay at the end of each session by card, including HSA and FSA cards. Your fee is set by the length of the session: 60 minutes for the first session, 50 for an individual session and 90 for each evening of the circle, which you pay for only on the evenings you attend. A partner may join some sessions at the same fee. We send the fee in writing before your first session. A small number of reduced-fee spots are open; ask how to request one. We ask for 24 hours' notice to change an appointment, so the hour can go to someone else.
Receipts for reimbursement
Each month we give you an itemized receipt (a superbill) with the dates and kind of session, to send to your plan, which may reimburse part of out-of-network care. It carries a diagnosis code your insurer can see. Your plan decides whether it pays anything, so ask it before you start.
An estimate in advance
If you pay without insurance, you have the right to receive a good faith estimate in writing before care begins. We send one before your first session. If a bill comes to $400 or more above the estimate, you can dispute it. The estimate is not a contract.
Checking your benefits
If you plan to claim reimbursement, ask your plan before the first session whether it covers out-of-network counseling and what it needs from us. Yolanda can tell you what to ask.
What the first visit includes
The first session is 60 minutes: time to say as much or as little as you like, and to ask how Yolanda works. It includes the limits of confidentiality and the possible risks and benefits of counseling. You do not have to decide anything that day.
How we work
Talking, without a timetable
There is no script at Lull and no stage of grief to arrive at.
Sessions are talk therapy. Some people bring a list; some bring nothing. Some days are for the loss itself, and some are for the dinner where someone asked the wrong question.
Yolanda does not tell you to try again, to be grateful for what you have, or that everything happens for a reason. If you want a practical skill, such as a way to get through a due date or a holiday, she will teach one. If you only want to be heard, she will do that.
Grief that is never named still takes up the room.
The people around you may not know what to say either. We keep a page of words you can borrow.
Questions
What nearly everyone asks
Do you take my insurance?
Lull is out of network with insurance plans, so you pay for each session yourself. Each month we give you an itemized receipt you can send to your plan, which may reimburse part of it. Lull does not bill Medicare or Medicaid.
What happens in the first session?
Sixty minutes in which you say what you want to say. Yolanda explains how she works, the limits of confidentiality and the possible risks and benefits of counseling, and you decide whether it suits you.
How often do we meet?
You and Yolanda set the pace together, and you can change it. Some people come weekly for a while, others every few weeks around a hard date.
Can my partner come?
Yes, for some sessions or all of them, at the same fee. The page for partners and family explains how.
Do you see people by video?
Yes, while you are in Wisconsin. Yolanda is licensed here and cannot see someone who is outside the state during a session.
What if I am in crisis?
Call or text 988, any time. In an emergency, call 911. Lull is not monitored around the clock.
Write to us
Tell us how you would like to start
Yolanda replies within two business days, by the method and at the time you choose.
- MondayToday
- 10 a.m. – 6 p.m.
- TuesdayToday
- 10 a.m. – 6 p.m.
- WednesdayToday
- Closed
- ThursdayToday
- 12 p.m. – 8 p.m.
- FridayToday
- 10 a.m. – 2 p.m.
- SaturdayToday
- Closed
- SundayToday
- Closed